Huelife helps people, teams and organizations transform.

We ignite the passion in individuals and teams for learning, innovating and performing. We use organization development processes, community development philosophies and action learning to enhance the performance of individuals, teams, organizations and communities. We partner with individuals and organizations in the process of discovery, creation and development. Our core services include strategic planning, developing teams and leaders, and engaging employees in learning by facilitating interactive, action-based workshops. The result is improved problem solving, organizational renewal, enhanced profitability and competitiveness, and vibrant, connected communities.

Phone: 763.232.2338
Email: irinafursman@gmail.com


“As a change facilitator for a variety of organizations, communities, and groups, I strive to bring everyone’s mind and heart to the collaborative process where thoughts and ideas are used to create a harmonious movement toward action that will have a transformational impact.”

Irina Fursman

Irina Fursman is Chief Facilitator and OD Practitioner at HUE.Life, an organization development and facilitation firm that focuses on human understanding and engagement as a core strategy for change. Her work includes a variety of strategic consulting services such as retreat planning and facilitation, strategic planning, and organizational or community engagement projects.

As a certified Technology of Participation (ToP) facilitator and trainer at Minnesota Technology of Participation (MNToP), and a licensed practitioner of the Insights® people development program, Irina has worked with national and international organizations to teach the art and science of facilitation, engagement and strategic thinking.

In addition, Irina is president of the non-profit Institute of Cultural affairs in Ukraine that provides experiential leadership development opportunities for current and future leaders. She also co-founded the non-profit Global Synergy Group to create leadership development and engagement opportunities for civic leaders around the world.

Irina holds a Bachelor’s Degree in Education and an M.S. in Mathematics and Computer Science. She is a Doctoral Candidate at the University of St. Thomas, pursuing her dissertation in Organization Development and Change Leadership.

Her creative presentation skills and extensive facilitation expertise provides a fun, engaging and motivating experience for participants to help foster more successful organizational change and performance.

Phone: 651.338.2533
Email: richardfursman@hue.life

Dr. Richard Fursman, Ed.D

Richard is an Organization Develop and Change expert for huelife. He has helped hundreds of organizations develop, and implement strategy by facilitating discussions and aligning strategy with action planning, hiring, and review. Richard has facilitated and advised on Strategic Thinking and Planning with National, Regional, and Local governments in the USA and Ukraine involving small, intimate groups and large-scale events involving hundreds of participants (PEACE Summit in Kiev). Richard has and continues to lecture on individual and whole-system change at a number of Universities and conferences in the USA and abroad. Richard has over 20 years of senior management experience in local government, and is currently volunteering with the Institute of Public Administration in Ukraine. Richard earned his Doctorate in Organization Development from the University of St. Thomas where he serves as an Adjunct Faculty member.

Phone: 612.760.6626
Email: jimbrimeyer@hue.life


“My philosophy is simple and it’s based on working in the public sector for 25+ years…Hire the right people, put your trust in them, and give them the freedom to do what they need to do to get the job done.”

Jim Brimeyer

After 20+ years as a City Manager and Interim Administrator and 20+ years of owning and managing an executive search firm, I have decided that I would like to stay active in some sort of useful capacity. To that end, I am pursuing a career as an Executive Coach, working primarily with public sector executives.

In August of 2015 I began the process to become certified as an executive coach and received that certification in the fall of 2015 from the Center for Executive Coaching (CEC). The CEC provides the certification by following the guidelines and procedures as outlined by the International Coaching Federation (ICF).

Attached are two documents: the first one is an explanation of my approach to coaching and the second one is an article I recently authored on Engaging and Mobilizing Employees. Please take time to read one, or both, and I am hopeful you will find them worthy of your attention.

Also, as part of my coaching practice I plan to conduct a series of seminars over the next several months on a variety of topics including Engaging and Mobilizing Employees, Career Planning, Strategic Planning, Power Base Coaching, Interviewing Techniques, and other topics. I will be doing these as an affiliate of huelife, formerly known as Brimeyer Fursman.

I am willing to come to your office, meet for coffee or lunch, or even meet after work at a location of your preference to discuss some options for personal coaching or for any members of your staff. Or, if you prefer, give me a call or text me and we can have a discussion.  I am also now on Linkedin and will be posting on that site from time to time.

Dick Schrad

Dick Schrad, VP Regional Representative: Dick has joined Brimeyer Fursman in 2011. Dick has over 17 years of management experience in local government, most recently as the City Manager of Knoxville, Iowa. Dick earned his Bachelor of Arts in Political Science from Creighton University and his Master of Business Administration degree from the University of Iowa. Dick began his career as the Assistant to the City Manager in St. Louis Park, MN. He also served as Development Director for Preston, IA and City Manager for Tipton, IA. In the private sector, Dick also served as Government Services Director for Telcom Engineering, Chesterfield, MO and as President of Schrad/Murphy Exhibits, Davenport, IA.

Dick served as Chairman and Member of the Scott County IA Planning and Zoning Commission for 18 years, a Rotarian since 1986 and past president of the Tipton Rotary Club. Dick also served as President and Member of the Assumption High School Board of Education. Dick is a member of the International City/County Management Association as well as the Iowa City/County Management Association. Dick was awarded the Joe Lukehart Professional Service Award by his colleagues IaCMA in 2011.