What We Do

HueLife is a human capital consulting firm that harnesses the power of people by using world-renowned, trusted methods, a wealth of expertise and a world of experience.

Your most valuable resource is our specialty: people. Our greatest accomplishments are helping people, teams and organizations reach their maximum potential. In fact, HUE stands for Human Understanding and Engagement — the essential ingredients for a successful life.

Let us help you engage, innovate, change and grow!


Organization Development and Change Consulting

Don’t let change derail your work. Our OD experts and change agents will facilitate and guide your organization through leadership changes and culture shifts.

  • Vision Creation
  • Strategic Planning
  • Action Planning
  • Strategy Implementation
  • Team Development

Engagement and Facilitation

Reap the benefits of authentic engagement. HueLife uses tried-and-true methods to help you strengthen relationships with employees and communities.

Leadership Coaching and Recruitment

Strengthen organizational effectiveness. We will find the right leaders and provide coaching and support throughout the transition process.

Learning and Development

Optimize performance. We will help you address the most critical factors related to leadership and management development.



Irina Fursman, Ph.D.

Irina Fursman, Ph.D.

Irina Fursman wears many hats. As Chief Facilitator, Change Agent and OD Consultant for HueLife, she helps clients solve tough, entrenched issues and create inspiring new realities.

Irina delivers lively and inspiring experiences that engage and guide participants to achieve their goals, while building strong relationships and improving performance. She is especially well-known for working with local governments and educational organizations.

Contact Irina at 763.232.2338 or irinafursman@hue.life

Richard Fursman, Ed.D.

Richard Fursman, Ed.D.

Richard has helped hundreds of organizations transform, grow and succeed. He guides them to an inspiring vision, a unique strategy and a practical action plan through facilitation, coaching and consulting.

With 20 years of government management experience and a Ph.D. in Organization Development, Richard often presents on systemwide transformation in the U.S. and abroad. He facilitates and advises large scale changes as well as small, intimate community groups.

Richard’s clients have loads of fun learning… he was a stand-up comedian in another life!

Jim Brimeyer

Jim Brimeyer

Certified Executive Coach and Recruiter Jim Brimeyer has 20 years of experience in city government and private business, working primarily with public sector leaders.

He also holds seminars on topics like Engaging & Mobilizing Employees and Power Base Coaching.

Dick Schrad

Dick Schrad

With 20 years of management experience in in the public and private sectors, Dick Schrad specializes in helping cities recruit and retain chief administrative officers.

Dick has twice served as a city manager.

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